LONDON FOR GROUPS AWARDS 2026
​TUESDAY 3RD MARCH 2026
SMITH & WOLLENSKY
COVENT GARDEN RIVERSIDE
​
The LONDON FOR GROUPS AWARDS 2026 took place on Tuesday 3rd March 2026 at Smith & Wollensky on Covent Garden Riverside, located in the heart of Central London.
Hosted by comedian Lee Peart, alongside LONDON FOR GROUPS director Dan Savage as co-host and with the evening compered by TV personality Jonathan Phang.


BEST MUSEUM OR GALLERY
in partnership with Sipsmith London
​
WINNER: LONDON TRANSPORT MUSEUM
Nominees:
British Museum
Imperial War Museum
National Gallery
Paradox Museum
Tate Modern
BEST DINING EXPERIENCE
in partnership with LW Groups
​
WINNER: MAMMA MIA THE PARTY
Nominees:
58th Street - The Lost Estate
Albert's Schloss
Brother Marcus
Grinchmas Afternoon Tea Tour - Brigits Bakery
Tattu

BEST HISTORIC VENUE
in partnership with The British Tourism & Travel Show
​
WINNER: ST PAUL'S CATHEDRAL
Nominees:
Buckingham Palace - Royal Collection Trust
Churchill War Rooms - Imperial War Museums
Eltham Palace and Gardens - English Heritage
Kenwood House - English Heritage
Tower of London - Historic Royal Palaces
BEST TICKETING PROVIDER
in partnership with SandboxVR Covent Garden
​
WINNER: TTX
Nominees:
Disney Tickets
Group Line
LW Groups
Mischief Tickets
Royal Philharmonic Orchestra Groups


BEST SIGHTSEEING EXPERIENCE
in partnership with ABBA Voyage
​
WINNER: CLASSIC AFTERNOON TEA BUS TOUR
Nominees:
Big Bus Tours
Glitch Hunters (ClueQuest)
Golden Tours
Thames River Sightseeing
Wee Toast Tours
BEST EDUCATIONAL VISIT
in partnership with To Kill a Mockingbird
​
WINNER: PARADOX MUSEUM
Nominees:
London Philharmonic Orchestra
Cutty Sark - Royal Museums Greenwich
Natural History Museum
Shakespeare's Globe
Theatre Workout: West End Workshops


BEST GUIDED TOUR
in partnership with Group Line
​
WINNER: GLOBE THEATRE GUIDED TOUR
Nominees:
Churchill War Rooms - Imperial War Museums
Dani the Guide - Discovering the Wonders of London
Hidden London - London Transport Museum
Sam Jacobs - Secrets of the City
Urban Saunters
BEST TOUR OPERATOR OR SERVICE PROVIDER
in partnership with Tourism South East
​
WINNER: ALL IN ONE TOURS
Nominees:
Ambassador Cruise Line
Hospitality Line
Plimbley Travel
Rooms4Groups
Theatre Workout DMC


BEST ACCOMMODATION PROVIDER
in partnership with The London Cabaret Club
​
WINNER: REST UP LONDON
Nominees:
Criterion Hospitality
St. Giles Soho
Strand Palace
The Good Hotel
Thistle Hotels London
BEST ON STAGE ENTERTAINMENT
in partnership with Plimbley Travel
​
WINNER: ROYAL PHILHARMONIC ORCHESTRA
Nominees:
ABBA Voyage
Cirque du Soleil
Come Alive! The Greatest Showman
Magic Mike Live
Shoot from the Hip Improvised Comedy

BEST ATTRACTION
in partnership with Avenue Q
​
WINNER: KEW GARDENS
Nominees:
Cutty Sark - Royal Museums Greenwich
Lightroom
Shakespeare's Globe
Sipsmith Gin Distillery
The Traitors Live Experience
BEST WEST END PLAY
in partnership with The Alchemist
​
WINNER: THE PLAY THAT GOES WRONG
Nominees:
Harry Potter and the Cursed Child
My Neighbour Totoro
Punch
Stranger Things: The First Shadow
Witness for the Prosecution


BEST WEST END MUSICAL
in partnership with Strand Palace
​WINNER: HADESTOWN
Nominees:
Cabaret
Hercules
Just For One Day: The Live Aid Musical
Mamma Mia!
Paddington the Musical
The Devil Wears Prada
Titanique
Wicked
GROUPS PROFFESSIONAL OF THE YEAR
in partnership with AGTO
​
WINNER: TONY LINCOLN
Nominees:
Adam Milford - Theatre Workout
Eva Muehlthaler - All in One Tour
Hannah Finch - LW Groups
Jo Thomson - Royal Philharmonic Orchestra
Monika Zywczak - Group Line


LONDON FOR GROUPS ORGANISING MEMBER OF THE YEAR
in partnership with Smith & Wollensky
​
WINNER: JACKIE AMES
Nominees:
Catherine Skeggs
Debbie Goldstone
Jill Ryan
Karen Luxford
Kim Osborn
Nicola Haynes
Rosalind Earp


















